The Journal — Dress Codes & Occasions
What Is Bespoke? The Difference Between Bespoke, Made-to-Measure, and Off-the-Rack
The word "bespoke" gets used so loosely in fashion that it has become nearly meaningless. Brands apply it to everything from $300 suits to online configurators where you pick a lining color. The original meaning is precise, and it matters — because the difference between true bespoke tailoring...
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