The Journal — Made to Order

The question "who is the Vestium NY client?" is answered more accurately by what they share than by a demographic profile. They are not a single age, a single industry, a single income bracket, a single gender. They are a diverse group of people who have arrived at the same place from different starting points: the conviction that the clothes they wear are worth making correctly.

The word "bespoke" gets used so loosely in fashion that it has become nearly meaningless. Brands apply it to everything from $300 suits to online configurators where you pick a lining color. The original meaning is precise, and it matters — because the difference between true bespoke tailoring...